7 Best-Kept Blogging Secrets (That No One Wants You to Know)

Although I’m fairly new to the blogging world, I’ve learned a LOT from six months of blogging.

Today I want to share some of my best-kept blogging secrets with you that will help you step up your blogging game and take your internet presence to the next level.

PLUS, in honor of my six month blog-iversary, I’m excited to announce a very special giveaway that will be taking place on Katelyn Blogs next week! (You seriously don’t want to miss out on this…does anyone love Starbucks and Target?? 😉 )

Without further ado, here are seven of my best-kept blogging secrets that have allowed me to grow my blog and social media following in a short amount of time:

1. Master the art of photo backgrounds.

The right photo background can really take your image from average to amazing. Marble has been one of my favorite backgrounds lately, because literally everything looks good on it. But if you don’t have a marble counter top at home, no worries. You don’t have to shell out big bucks to have a stunning background worthy of Instagram photos.

One of my biggest blogging secrets is that my marble “counter top” that is featured in so many of my blog and social media photos is actually contact paper from Amazon that I found for under $10! You can find it here. 

I just applied the contact paper to a poster board and voila! You have a gorgeous photo backdrop. Don’t worry…it’ll be our little secret. 😉

Processed with VSCO with a5 preset

Processed with VSCO









2.Take advantage of the “free goods” out there.

My inner design-freak is OBSESSED with the Creative Market, and if I’m not careful, I can spend WAY too much money there on fonts and templates! Every week, you can visit the site and go to the “free goods” section at the top to see what you can download for free.

I’ve scored so many adorable fonts and gorgeous stock photos through visiting every week. I signed up for their email updates so I never forget to see what’s free that week.

Check out all the free fonts I’ve downloaded over the last several months...aren’t they adorable?? If you’re blogging on a budget, it’s definitely worth checking out every once in a while.

Font examples

From left to right the fonts are: Sortdecai, Beverly, and Spelling Night.

3. Stock photos are your friend.

If photography just isn’t your thing or you need an image you can’t get for a post, stock photos are the way to go. There are a ton of free options out there, but you should always be careful of licenses when using stock photos for legal reasons.

My favorite site to get beautiful stock photos is Pexels. Everything on Pexels is free for personal and commercial use, all without the need for attribution, or crediting where you got the photo. I use these photos for some of the featured images on my blog.

4. Schedule your social media posts!

Scheduling social media posts at the beginning of the week will save you a TON of time. Right now, I use TweetDeck to schedule my tweets, and HootSuite to schedule things like Google+ and Facebook posts. Most social media management tools have some sort of free version, which I really recommend taking advantage of.

Scheduling is great for circulating content on days that you don’t have a new blog post, or if you forget to post on social media regularly. But don’t rely solely on scheduling to manage all of your social media accounts, remember to engage with others, and have conversations! After all, isn’t that what social media is all about?

5. Make your posts easy to read. 

As a communications student, I had to take my fair share of media writing classes. One of the biggest tips I have for your blog posts is to make them easy to skim! This means that you shouldn’t write in huge paragraphs.

Break up your content with pictures, bold important things, take advantage of lists and bullets, and use proper headings. This makes it easier for your reader to scan through your post without them getting overwhelmed and leaving altogether.

6. Branded images are everything. 

This one is also new to me, but I’ve taken full advantage of it. Make sure that your blog images are all cohesive and look like they belong in the same family. I recently went through ALL of my featured images on my blog posts and created a new branded image template that will ensure everything looks like mine.

You want your images to be recognizable when someone comes across them, and once you have a style, you’re able to create them a lot faster!

Here’s an example of my branded images:

5 apps college5 things 20'sBLOG TRIBE

Branded images are so satisfying. 

7. Develop a schedule & stick with it!

Consistency is really what I’ve found to have the biggest impact on growing my blog and social media following so far. Although I’m still growing, I’m happy with my progress so far.

Putting out quality content on a regular basis will help people to find you, and allow your current readers and followers to know when to expect things from you!

What blogging secret has helped you the most? Do you have a tip or trick up your sleeve? Let me know in the comments below!

Also, be sure to follow me on Facebook here! My FB followers are going to be the first to learn how to enter in the giveaway next week. You definitely don’t want to miss out!


  • acornandcoco says:

    Awesome post, Katelyn! I love your tip about branded images – I’ve been watermarking my images, but my featured images/title images are not always the same, they always look different. I think that’s going to be something I implement right away. Thank you!!!

    • Thank you so much, girl! Mine were a mess a couple weeks ago, haha. Watermarking is a great idea, I think I might need to start doing that. Thanks for reading, Courtney! 🙂

  • This was incredibly helpful, and that contact paper tip is GENIUS!

  • Love this post, I learned so many things, some in which I’m sure I should have been more aware of, haha! I’ll make sure to check out Tweet Deck and Creative Market to try and up my blogging game, thanks again.

  • I am absolutely crazy about these tips. I definitely need to begin branding all my posts because right now they’re a mess! Thanks for all the advice!

    Stephanie | drunkonvogue.com

    • Aw you’re too sweet! Mine definitely were a couple weeks ago! I feel like I’m slowly starting to get things together, haha. Thank you so much for reading, Stephanie! 🙂

  • Nicole says:

    These are all such great tips!! Branding is such a huge component of blogging and I think you hit the some of the key elements to help bloggers start creating and defining their brand. Definitely a great post to remind me what still needs to get done in the branding department, haha! Awesome post 🙂 XO, Nicole

    • Aw thank you, Nicole! It really is! I’m still learning a lot about branding, but I get so excited when I see things starting to come together. Thanks so much for reading! 🙂

  • Katie says:

    This was so helpful for me, thanks for posting all of these “secrets”! I can’t wait to play with more of these sites once my exam is over tomorrow!

  • Christina says:

    These are great tips! I love learning what people use for their photography, I’m gonna have to look into that contact paper and other wallpapers. I’ve used everything from my natural granite kitchen counters, marble cutting boards, blankets, tile floors, clothing, poster board, anything I can find!! Right now I’m focusing on perfecting my lighting and once I figure out what works best, I definitely want to right a post about it because I’m doing everything I can without spending a ton of money on equipment. I just started branding my title pictures too and am loving how uniform everything looks. When I get extra time, I want to go back through all my old posts and redo those as well. Creating a good schedule is so important, though. I wrote down a schedule that works best for me and printed out worksheets to keep me organized, now I just have to force myself to not get sidetracked!

  • Rachelle says:

    Thank you so much for this post!! Do you have any tips on how to find your branded blog photos template? Thanks!!

  • Rach says:

    Thank you so much for this post! I am a new blogger and found this very helpful. Do you have any tips on how to find your branding blog photos or a program that makes it easier to create branded photos? Awesome post!

    Rachelle || thewreckinrecreation.com

    • You are so welcome! I use Photoshop right now to create mine, but I’ve heard a lot of people talk about how they use Canva, which is free. I plan to write about how to make branded blog images next, so stay tuned! Thanks for reading, Rach! 🙂

  • Christina says:

    Awesome post! I love seeing what other people use for their pictures, I’m definitely gonna have to look into that contact paper and other wallpapers too. I’ve used everything from my natural granite counters, marble cutting boards, tile floors, blankets, clothes, plates, anything I can find! I’m working on perfecting my lighting right now and once I get it just right, I definitely want to do a blog post about it. It’s so difficult to have good lighting in pictures without spending a ton of money on fancy equipment. I just started branding my title pictures not too long ago and am loving how uniform everything looks! Once I get some extra time, I want to go back and update all of the old ones as well. All 100+ of them. Lol. Creating a good schedule is so important, though. I just wrote one down that will work great for me and printed out some worksheets to keep me organized, now I just have to force myself to not get sidetracked!

    • So do I! It’s one of my favorite things to look up on Pinterest. Lighting is one of the hardest parts of getting a good pic! I’ve been playing around with a lighting kit and that seems to help a lot. And I just did that, except I just had about 30 to go through and not 100…good luck, girl! Thanks for reading! 🙂

  • Allie Morris says:

    These tips are awesome! Thanks so much for sharing your secrets

  • Emma Giddens says:

    Katie, I’m obsessed with you. This post is so great, creative market is going to be a new best friend of mine!
    xxx, Em

  • Haley says:

    Thank you so much! I love the marble contact paper idea! I just use a simple poster board which can be boring at times! I recently found a picture editing site called canva which allows you to create your branded images! Thanks again for this post, it is so helpful!

  • Haley says:

    Thanks you so much for sharing your secrets! They will surely come in handy! I love your contact paper idea! I use a simple white poster board, which can be boring sometimes! Thanks again!

  • Beth says:

    Great post! What do use to create your branded images?

  • What do you use to create your images, if you don’t mind?

    As a new blogger, I LOVED this post. Seriously, so helpful!

    xx Jamie

  • Keri says:

    Really good post! I love your signature at the end, random but I think it’s so cute! Can’t wait to apply all of your tips to my blog

  • ForeignFreshFierce says:

    Great posts! I appreciated the tips! The contact paper was my fav! I was planning on printing hd photos of marble, wood and different textures until i read this! Ordering some now!!


    • Thanks so much, girl! I’ve heard of some people doing pics of backgrounds too, but I personally love the contact paper because it looks very real in photos! Thanks for reading! 🙂

  • Adrianne says:

    This is perfect! I started a blog about a month ago and haven’t been getting the results I expected. Really looking forward to applying these tips to my blog!


Leave a Reply